What is Pay Per Click?

Have you ever used a search engine to find information? If you notice the "sponsored links" areas on the top and in the right margin, you've seen "pay per click" advertising.

Why is it called "Pay Per Click"?

There are a few different types of online advertising, some are based on how many times someone sees your ad and some are based on how many times someone clicks your ad. Pay per click is exactly what it sounds like - you pay some set dollar amount for every time a person clicks your advertisement to visit your web site.

Who sells Pay Per Click?

Pay per click ads are sold by many outlets, with the primary outlets being the three major search engines, Google, Bing and Yahoo.

These are a few basics to get you started with pay per click (PPC). Morrill Technology Group of Greenville SC can help beyond the basics. If you need more information about our pay per click services, please let us know by filling out our contact form.