Frequently Asked SEO Questions (FAQ)
What is Search Engine Optimization (SEO)?
Search engine optimization - sometimes referred to as "SEO" - is the process of making sure your web site is properly coded so search engines are able to catalog your web site content. We have a few things that we consider the "basics of SEO" that we freely share and encourage you to use.
Why do we need search engine optimization?
Most folks use a search engine when they need information. If you would like your site to be found when users are searching, you need to show up in the first few pages of their search. Although some users will search many pages of a "SERP" (search engine results page), most will view the first page or two and few look beyond the first three pages of results (top 30 listings).
How do I get my site optimized?
You have a few choices for optimization. If you have a lot of time to devote to your web site, research search engine optimization (SEO) and find out the mechanics yourself. SEO is like many endeavors - part science and part art - so once you find out the mechanics, you'll need to experiment to see just how those mechanics affect your web site placement. The more you optimize web sites, the better you become at optimization. If you don't have the time to devote, investigate hiring an optimization firm.
This should get you started with search engine optimization (SEO). Morrill Technology Group of Greenville SC can help beyond the basics. If you need more information about our search engine optimization services, please let us know by filling out our contact form.
Call 864-335-9393 or email us at info[at]morrilltech.com for your free web site ranking analysis.
Questions and comments we often hear:
- "My web developer does my SEO."
Yes, most web developers follow best practices, but they're web site development specialists. We are SEO and internet marketing experts.
Did your web developer conduct detailed keyword research before they began developing your site? Did they help you discover your target market and draft your web content accordingly? If they didn't - then they're not internet marketing focused, and you're being short changed.
- "Can you optimize a web site that's already up and running?"
Of course! We can work with your web site developer to make changes to your site that will dramatically increase your web site traffic.
- "I just hired a developer to design a new site for my company."
Keeping a fresh site is very important - updating is a great move. We can work with your developer to insure that you don't lose search engine traffic in the transition, or to get the search engine traffic you want for a new site.
Even though your developer probably follows best practices - that's just the beginning of internet marketing. You hired an expert to design and code your site, now you need an expert to market your site. Don't let your site investment be wasted - if no one finds your site, you can't increase business!