What is Search Engine Optimization (SEO)?

Search engine optimization - sometimes referred to as "SEO" - is the process of making sure your web site is properly coded so search engines are able to catalog your web site content. We have a few things that we consider the "basics of SEO" that we freely share and encourage you to use.

Why do we need search engine optimization?

Most folks use a search engine when they need information. If you would like your site to be found when users are searching, you need to show up in the first few pages of their search. Although some users will search many pages of a "SERP" (search engine results page), most will view the first page or two and few look beyond the first three pages of results (top 30 listings).

How do I get my site optimized?

You have a few choices for optimization. If you have a lot of time to devote to your web site, research search engine optimization (SEO) and learn the mechanics yourself. SEO is like many endeavors - part science and part art - so once you learn the mechanics, you'll need to experiment to see just how those mechanics affect your web site placement. The more you optimize web sites, the better you become at optimization. If you don't have the time to devote, investigate hiring an optimization firm.

This should get you started with search engine optimization (SEO). Morrill Technology Group of Greenville SC can help beyond the basics. If you need more information about our search engine optimization services, please let us know by filling out our contact form.

Call 864-995-9393 or email us at info[at]morrilltech.com for your free web site ranking analysis.