What are web site statistics?

When someone visits your web site, their browser requests information from the server that hosts your web site. This information is downloaded to that user's browser and displays your web site. Each time that web site visitor clicks a link to navigate your web site, more information is requested from your site's server and that information is displayed on the visitor's browser. If only one visitor came to your web site at a time, you could look at the logs kept by your web server and trace exactly how that visitor navigated your site, what links they clicked, how long they stayed on each page, what type of web browser they used, and much more about how they used your web site.

What are web site analytics?

Typically sites receive more than one visitor at a time, and there is a tremendous amount of information contained in a web server's log file. That's why web site analytics programs were developed. These programs take the raw web site statistics from the web server's log file and organize that data into something useful - web site analytics.

Why do we need web site analytics?

Web site analytics programs allow you to see how visitors are using your web site. You'll be able to tell if some of your menu structure isn't working well, if some parts of your site don't get visitors, how the number of visitors to your site changes by day, month, time of day - there is more information contained within web site analytics than most novice users understand.

These are a few basics to get you started with web site analytics. Morrill Technology Group of Greenville SC can help beyond the basics. If you need more information about our search engine optimization services or web site analytics services , please let us know by filling out our contact form.

Call 864-335-9393 or email us at info[at]morrilltech.com for your free web site ranking analysis.