Our basic search engine optimization strategy is the perfect starting place for businesses not familiar with search engine optimization or internet marketing services. This plan includes on-page SEO - that is, optimization of your site's layout and code in such a way that search engines will accurately and properly search your web site content.

Our analysts will review your site and conduct detailed keyword research to help accurately position your site. We offer both monthly and quarterly updating options and our prices start at $200 per month with the quarterly updating option.

First we analyze your site:

Initial Ranking Report

We expand the site basic ranking report you may have already received. This ranking report includes approximately 54 search engines and directories that are searched for your current site keywords. This report will provide an initial assessment about the effectiveness of your current site structure and keyword choices.

Site Analysis

The first step in our process is a comprehensive analysis of your web site. We review your site structure, HTML, spelling (including that visible to the search engine spiders but not end users), validate all web site links and analyze your site with a search spider. We forward any necessary updates to you and your web developer to implement, unless we are contracted to make these updates on your behalf.

Keyword Strategy Development

We evaluate how well your industry is represented on the Internet and from that information we begin to evaluate keywords for your web site. We do this by determining a list of potential keywords for your site and then evaluating how much traffic is generated by search engines for those keywords. We also evaluate how much competition there is for those keywords. Once we have done our evaluation, we will recommend keywords for your site and submit them for your approval.

Next, we determine how you rank against our keyword research:

Pre-optimization Ranking Report

The keywords that we identify are then used in a ranking report for your site. This will give us a baseline for future analyses and also show if your site has been indexed for keywords other than those you originally chose for your site.

Then, we perform the on-site optimization to improve your rankings for the keywords:

Optimization of 5 Pages For Up To 5 Keywords

We will provide optimization recommendations for up to five pages of your website for five keywords. These recommendations may include structural changes, coding changes, and HTML changes. We will forward any recommended changes to you and your web developer to implement, unless we are contracted to make these updates on your behalf.

When your optimization is completed, we submit your site to the search engines and directories:

Search Engine and Directory Submission

Once all recommended changes are implemented, we will submit your web site to search engines and free directories. If you would like information on submitting your site to paid directories, or would like us to submit your site to paid directories, please let us know as early as possible. If you are interested in local search submission, we can provide additional pricing and information on this option.

We don't stop with submissions - we monitor your site rankings (monthly or quarterly) and provide updates and recommendations to keep your rankings:

Ranking Reports

We provide either monthly or quarterly ranking reports. These reports will show how your site ranking is progressing in the search engines for the keywords you have chosen.

Optimization Updates and Recommendations

We will make additional recommendations for your site based on the information contained in your ranking report. These recommendations are designed to further improve your web site rank or to update strategies to match changes in the search engine ranking algorithms.

It's easy to get started with your search engine optimization campaign! Just call us at 864-335-9393, email us at info[at]morrilltech.com, or fill out our online contact form.