Custom Search Engine Optimization Strategy
Our customized SEO strategy builds on our basic SEO audit, intermediate, and advanced strategies with additional online research and pay per click campaign management to determine the most viable marketing plan for your web site. This plan includes on-page SEO - that is, optimization of your site's layout and code in such a way that search engines will accurately and properly search your web site content as well as detailed competitive research, web site analytics analysis and off-page SEO services.
Our analysts will review your site and conduct detailed keyword research to help accurately position your site.
First we analyze your site:
Initial Ranking Report
We expand the site basic ranking report you may have already received. This ranking report includes 10 search engines and directories that are searched for your current site keywords. This report will provide an initial assessment about the effectiveness of your current site structure and keyword choices.
Site Analysis
The first step in our process is a comprehensive analysis of your web site. We review your site structure, HTML, spelling (including that visible to the search engine spiders but not end users), validate all web site links and analyze your site with a search spider. We forward any necessary updates to you and your web developer to implement, unless we are contracted to make these updates on your behalf.
Keyword Strategy Development
We evaluate how well your industry is represented on the Internet and from that information we begin to evaluate keywords for your web site. We do this by determining a list of potential keywords for your site and then evaluating how much traffic is generated by search engines for those keywords. We also evaluate how much competition there is for those keywords. Once we have done our evaluation, we will recommend keywords for your site and submit them for your approval.
Web Analytics Review and Analysis (this may include additional software charges)
We review and evaluate your web site analytics reports. If you don’t have analytics installed, we will help you determine which package best fits your needs and goals. You will be responsible for any software licensing or hosting costs incurred, if any. Your web analytics reveal a wealth of information about your web site structure, your clients’ behaviors, how well you are converting ads to sales, and how your site is found and by whom.
Competitor Analysis
We will analyze up to three of your competitors web sites and keyword strategies to better position your web site in relation to theirs. Although it is not wise to get immersed in analyzing your competition, some review is extremely helpful in developing your own site strategy.
Link Popularity Analysis and Recommendations
We analyze and review incoming links to your web site and provide recommendations on improving links to your web site.
Linking Campaign
After performing our analysis, we will help you build links from external sites into your web site. Linking is an integral part of building the reputation of your web site and is sometimes referred to as “off page SEO.” We will also optimize your “on page” linking structures to optimize your organic placements.
Content Optimization and Copywriting
We will provide recommendations for optimizing the content for up to 25 web pages. We will write copy for these pages or modify your existing copy to optimize your pages for the keywords you have chosen.
Article Creation, Distribution and Archive
We will develop and distribute short, pertinent articles to online article repositories. These articles will be based on research or data you provide about your product or service and the number and length depend upon your service level.
Research Competitor Strategy in PPC, Keywords and Linking
We will research the PPC, keyword and linking strategies of two to three online competitors. The results of this research will be applied to your web site within the parameters of your service level.
Pay Per Click Setup
We will research the set up pay per click campaigns in the three major properties for up to 50 pertinent keywords. These setups will be based on your target market, keyword research, and your PPC budget limitations.
Next, we determine how you rank against our keyword research:
Pre-optimization Ranking Report
The keywords that we identify are then used in a ranking report for your site. This will give us a baseline for future analyses and also show if your site has been indexed for keywords other than those you originally chose for your site.
Then, we perform the on-site optimization to improve your rankings for the keywords:
Optimization of 25 Pages For Up To 30 Keywords
We will provide optimization recommendations for up to 25 pages of your website for 30 keywords. These recommendations may include structural changes, coding changes, and HTML changes. We will forward any recommended changes to you and your web developer to implement, unless we are contracted to make these updates on your behalf.
Sitemap Implementation
We will develop an XML sitemap for your website and forward the sitemap to you and your web developer to upload to your web site host. We will also evaluate your “robots.txt” file and provide any recommended changes to compliment your sitemap.
When your optimization is completed, we submit your site to the search engines and directories:
Search Engine and Directory Submission
Once all recommended changes are implemented, we will submit your web site to search engines and free directories. If you would like information on submitting your site to paid directories, or would like us to submit your site to paid directories, please let us know as early as possible. If you are interested in local search submission, we can provide additional pricing and information on this option.
We don't stop with submissions - we monitor your site rankings (monthly or quarterly) and provide updates and recommendations to keep your rankings:
Ranking Reports
We provide either monthly or quarterly ranking reports. These reports will show how your site ranking is progressing in the search engines for the keywords you have chosen.
Optimization Updates and Recommendations
We will make additional recommendations for your site based on the information contained in your ranking report. These recommendations are designed to further improve your web site rank or to update strategies to match changes in the search engine ranking algorithms.
Web Analytics Review
We will analyze your web analytics data to refine our recommendations for your monthly or quarterly review.
Competitor Updates
We will analyze your competitor’s changes to include with our recommendations for your monthly or quarterly review.
Link Popularity Updates
We will check for updates in your link popularity to add to your monthly or quarterly review.
Linking Updates
We will provide any updates to your linking strategy that are needed.
Content Optimization Updates
We will provide any recommendations for update to your web site content.
Competitor Strategy Updates
We will provide any recommendations for update to your web strategies based on the strategies employed by your competitors.
Article Updates
We will provide additional articles based on your service level.
PPC Management
We will manage your PPC campaigns to maximize profitability.
Let's Get Started!!
It's easy to get started with your search engine optimization campaign! Just call us at 864-335-9393, email us at info[at]morrilltech.com, or fill out our online contact form.
