Basic Search Engine Optimization Audit Strategy

Our basic search engine optimization audit strategy is the perfect starting place for businesses not familiar with search engine optimization or internet marketing services. This plan includes on-page SEO - that is, optimization of your site's layout and code in such a way that search engines will accurately and properly search your web site content.

Search engine optimization or SEO is the process of making your web site search engine friendly and targeting your web site content so that each page is pertinent to your product or service. SEO is part science and part art. Our SEO site audits are tailored to your business or industry and we'll help you make the changes to your web site if you need help. If your site is ten (10) pages or less, you'll pay only $1500 for the experience and expertise you need to succeed.

First we analyze your site:

Initial Ranking Report

We expand the site basic ranking report you may have already received. This ranking report includes search engines and directories that are searched for your current site keywords. This report will provide an initial assessment about the effectiveness of your current site structure and keyword choices.

Site Analysis

The first step in our process is a comprehensive analysis of your web site. We review your site structure, HTML, spelling (including that visible to the search engine spiders but not end users), validate all web site links and analyze your site with a search spider. We forward any necessary updates to you and your web developer to implement, unless we are contracted to make these updates on your behalf.

Keyword Strategy Development

We evaluate how well your industry is represented on the Internet and from that information we begin to evaluate keywords for your web site. We do this by determining a list of potential keywords for your site and then evaluating how much traffic is generated by search engines for those keywords. We also evaluate how much competition there is for those keywords. Once we have done our evaluation, we will recommend keywords for your site and submit them for your approval.

Next, we determine how you rank against our keyword research:

Pre-optimization Ranking Report

The keywords that we identify are then used in a ranking report for your site. This will give us a baseline for future analyses and also show if your site has been indexed for keywords other than those you originally chose for your site.

Then, we perform the on-site optimization to improve your rankings for the keywords:

Optimization of 10 Pages For Up To 15 Keywords

We will provide optimization recommendations for up to ten (10) pages of your website for fifteen (15) keywords. These recommendations may include structural changes, coding changes, and HTML changes. We will forward any recommended changes to you and your web developer to implement, unless we are contracted to make these updates on your behalf.

When your optimization is completed, we submit your site to the search engines and directories:

Search Engine and Directory Submission

Once all recommended changes are implemented, we will submit your web site to search engines and free directories. If you would like information on submitting your site to paid directories, or would like us to submit your site to paid directories, please let us know as early as possible. If you are interested in local search submission, we can provide additional pricing and information on this option.

Ranking Report

We provide a final ranking report approximately four (4) weeks after the site updates are completed. This report will show how your site ranking is progressing in the search engines for the keywords you have chosen.

We don't stop with submissions - we can monitor your site rankings and provide updates and recommendations to keep your rankings as often as you wish:

Ranking Reports

We provide on demand ranking reports to help you track and improve your search engine rankings. These reports will show how your site ranking is progressing in the search engines for the keywords you have chosen.

Optimization Updates and Recommendations

We will make additional recommendations for your site based on the information contained in your ranking report. These recommendations are designed to further improve your web site rank or to update strategies to match changes in the search engine ranking algorithms.